So, a Newer CEO was in the works. I had not met this gentleman yet, although once I did, his demeanor and attitude would lend itself well to his new pseudonym: Pappy. He was a bit of an older man, having started and made successful other businesses before turning himself into something of a freelance entrepeneur, which had become quite the fashionable job at that time. As I had mentioned previously, he was being brought in to help us reign in our expenses, increase revenues, and generally get our collective shit together. He was courted by the Godfather and the rest of our C-level team, being fed the story of a treasurebox, just waiting for the right man to come along and open it. This poor bastard gladly picked the lock, plunged his hands deep, and found out all too that late the treasures inside were made of broken glass and sharp-edged metals.
However, he had a long hard fight of head him before that. First, he was meeting with people (except for the developers) individually and assessing the situation of the company as a whole, as well as the individuals in it. As this went down, naturally, certain roles were to be restructured, or come under additional scrutiny. Polite Blonde and Pregnant Girl found themselves in the cross-hairs of these changes. They had been keeping the books, handling billing, working with and managing client accounts, and attempting to keep our world together as best they could. Under the new regime, they’d only be responsible, and compensated, for a part of the work they already did. In addition, there was a lot of blame put upon them in regards to their fullfillment of said prior duties; particularly our contracts and billing situation. Pappy was not pleased, not one bit, and he had let it be known that going forward, things would not be run this way.
What he wasn’t entirely aware of yet was that blaming them for the state of our books was like blaming Kim Jong Il's accountant for not speaking up sooner. Imagine being told to keep track of all the business a company does, without any real formal guidelines by which contracts are written, or even on how to properly generate billable records for customers. It's just “figured out” as it needs to be. Thats the situation they often found themselves in. They were tasked with just making bills happen - just get the bills going out, and get the checks coming in. Our contracts were equally a mess - We had no structure in place for a "standard" agreement; each contract was figured out and written specifically to meet a particular clients needs or wishes, solely for the purpose of making a sale. MadMan is mostly to blame here, but the Wizard, CEOSales, and to some extent the Boss were all a part of this.
So just imagine, you've been working your ass off to keep the trickle of money flowing in, while a bunch of guys in the upper levels are constantly throwing you curveballs. You need to calculate every contract at a different rate, hunt down any refunds or credits one of them may have promised a customer during the month, and create a bill that reflects an accurate set of charges the customer will be able to understand. By hand. Every month. For several dozens of customers. In addition to the 50 hours of work a week you were already tasked with. After driving 2 hours to get here in the morning. Being paid in peanuts.
Yet, those bitches had the nerve to quit. Some people, you know?
As I've said, Pappy was none-too-pleased with what he saw, and the fate of our heroines is forever obscured in a cruel tale of "He Said/She Said". According to the ladies, they were "offered" a signifigant cut in both pay and benefits, as well as responsibilities. That's it. No further negotations. Take it or leave it. According to Pappy and CEOSales, the ladies overreacted, the cut in salary and responsibility was merely a suggestion, and that every attempt had been made to reach a compromise with them, to keep our family together.
It should come as no great surprise that I choose to take Polite Blonde and Pregnant Girls side of things, given everything I knew about how our company was managed to date. The next shocking twist, however, would confirm that any faith I may once have had in the people running the Company was sorely misplaced.
So, PB and PG decided they had had enough. They had learned a great deal about managing the many features of Google for our clients, and decided to put their knowledge into use by going into business for themselves. It's important to note here, what they were doing was in no way a direct competition to our core business (or what should have been our core business). In fact, with their new venture, they were primed to funnel all of their clients into us, had the relationship not taken a turn for the worse. The day they officially quit, the rest of the Company was being officially introduced to Pappy at that forever staple of high business luncheons, PF Changs. The ladies had decided not to come, for obvious reasons. Earlier in the day, PG had issued an email to her list of clients, stating that she and PB were leaving the company, instructing them to contact the Lieutenant with all future needs, and thanking them for all of their business. There was nothing dishonest or misleading about what she had written, it was your perfectly standard "Goodbye, and thanks for all the fish" send off letter. Shortly thereafter, one of our customers had decided not to renew their contract with us. I heard the news, and lamented "Well, you gotta break a few eggs".
During our time at PF Changs, another email had come in from PG, announcing she and PBs withdrawl from our ranks to the team as a whole. Not 5 minutes later did a second email come in, from another client, announcing that they would not be renewing their contract with us either. Suspicious? It certainly was. However the blood-lust bloomed so rapidly, that not even a moments inquiry was allowed into the possibility of this being a benign coincidence.
"Foulplay!"
"Treason!"
"Lawsuit!"
These were the cries for justice that rang out in our PF Changs, amongst the additional clamor of patrons requesting drink refills and extra menus. Pappy, CEOSales, MadMan, The Wizard... They had been assaulted. A shot, fired across their bow. This meant war, and they were ready to do whatever it took to show these two women that when you fuck with a bull, you better believe you'll be getting the horns. We very quickly shuffled out of the restaurant, and began walking to our cars.
During this walk, I was accompanied by the Boss and Goon, and we each discussed our opinions on the matter.The Boss was very analytical: Polite Blonde was damn near a lawyer, she and Pregnant Girl knew all our contracts, they know we’re on questionable legal ground in every sense of the word with every deal we've made, and Pregnant Girl was the accountant - she knows whatever dirty secrets we have, and our financial standing. With these 2 pieces of info, they could safely gamble on stealing our clients. He was quite impressed with their cunning.
Goon, took a similar, if less calculated approach: He couldn’t FUCKING BELIEVE these bitches would fuck us over, and he hoped we sued them into the ground. This was a personal attack on him and his livelihood, and he would not stand back and allow it. Same belief in wrong doing, but different opinion of the situation.
I, on the other hand, wondered why no one had even called them to ask what was going on yet. “This is PG and PB we’re talking about - we’ve known them for years. They’re not criminal masterminds. I admit, they're bright enough to pull it off... but malicious enough? Someone needs to call one of them and find out whats going on before we go crazy”. While no one disagreed, they didn’t seem to interested in it either. They had already made their minds up, based on the "facts" available to them. I, however, could not accept such a turn of events without atleast hearing a confession from one of them. So, after dropping off a very agitated Goon, I called PG.
“Didn’t see it coming”, I said.
“What, us quitting?” She cheerily replied. “Yea well, I mean with all the shit going on...”
“Stealing Customers! Thats crazy! Did you really set something up?” I laughed, awaiting her response
“What?! We didn’t steal any customers!” She said sharply.
“Then you might want to call someone and tell them that, because they’re already talking about suing you.”
“ARE YOU FUCKING KIDDING ME?” She gasped into the phone.
The rest of our conversation consisted of her asking me for a non work email address to forward the goodbye letter she sent to clients for my own verification, followed by her explanation of what Pappy and the rest of them had been upto with she and Polite Blondes' jobs. As already stated, the email was cleaner than a preacher's sheets. They were in the clean, having done no wrong. Someone needed to try and stop this before it got out of hand. I called my Boss to tell him what I learned. Based on the language he used and the hushed tones in his voice, it was very clear he was surrounded by the others, as they all prepared for war. He chose his words carefully, inquiring “If wheels were in motion, would you suggest stopping them?”
Jesus fucking christ, are you kidding me? Are you people seven? This is how seven year olds act! You're supposed to be the level headed ones! You run this company! You need to behave with an even keel!
“Yes.", I said, with a stern resolution. "Tell them to call her right now. You can straighten it out with one call.”
“Ok. Thanks”, he quietly replied.
"Just call her! There doesn't have to be any lawsuit!" I finished.
To this day, I believe that phonecall didn’t occur until about 2 or 3 hours later, showing the brilliant response time of the upper levels of my relatively small company. Crisis was averted. The lawsuit was stopped. I say with whatever small modesty that I might be afforded, that to this day, I feel as though I can credit myself with saving 2 dear friends and 1 increasingly juvenile Company from a very meaningless and embarassing lawsuit. CEOSales personally apologized to them both.
But what, praytell, were the reasons behind our client exodus? Well, the first one was just business as usual - they simply didn't want to renew. The second client we lost, the one that prompted the initial burst of outrage and fear, was a much better story. It turns out, Polite Blonde was visiting them once a week to explain their results, assuage any fears they had about our product, and generally making herself available to assist them and keep them happy. No one knew she was doing this, and she was doing it for months on end. They weren't paying us for us; they were paying us for her. No Polite Blonde? No Client.
End of Story.
As for the people in charge during this whole? Seven year olds. Every last one them; each of what remained of the "Captains of Industry" I once knew. And ( I was doing so well, too ) as much as I hate to say it, my Boss was in the sandbox with the lot of them. So, that was that. The girls loss started a fire that ultimately consumed MadMan and CEOSales, leaving Wizard to be our first "President", while my Boss pretty much tried his hardest to stay the same.
Do you remember when I introduced MadMan, and I mentioned if you asked anyone, he would be the first person to let go? Well, this is when we got asked that very question. Who or What was the biggest problem facing the Company today. From nearly everybody, including the outgoing Polite Blonde and Pregnant Girl, the answer was MadMan. He fought tooth and nail to stay on, and even had some of our investors, childhood friends of his, drag their feet and issue threats if MadMan wasn't part of the Company. But when the dust settled, it was all for naught. He sold his shares out from under himself before anyone else even had the option, and was eventually removed from his position. CEOSales followed suit shortly thereafter, realizing he was next on the chopping block. Currently, MadMan works for a company where he purports to have founded and sold his previous company, in a similiar space as his newfound employer.
This is the kind of thing that makes me want to rethink my policy on second chances.
On the development side of things, we kept our heads down and tried to improve, pushing out new features and supporting the product as best we could. However, it wouldn’t be easy. Major features languished due to lack of time to finish implementing them, new directions for our corporate plan and product roadmap meant new features and new capabilities. Wizard had bold new plans, and using Pappys power, he’d get them done. Pappy, despite Wizards pleadings, was not so quick to hand it over. He asked for reason, and logic. Plans and strategies. Achievable goals and the means by which you believe you could achieve them. Wizard was taken aback by these hurtful arrows of bureaucratic best-practice. A power struggle was brewing: Wizard VS Pappy. It would come to a head sooner than expected.
We developers, however, soldiered on. For a brief period of time, we were even graced with an additional hire, in the form of a QA manager. She a was kindly woman from Pakistan, and she was a saint if ever there were one. Our development process was a bit of a tangle. The three of us, Boss, Goon, and myself, we all knew how to get things running, how to test and probe the system, what little bits of information were critical to get going. QA, however, did not have this luxury, and her beginning days were mostly spent in frustration at how we ever got anything done. Eventually, we managed to meet in the middle. We got better, more formalized processes in place for setting up tests and local deployments for her to use, and she learned a little more than she ever cared to know about development and source control. She quite the sharp lady, to the extent that she saw the end coming long before most other people had any clue. When the hammer fell, it did not fall harshly upon our QA employee - she was well prepared, and had made sure to keep her ducks in a row.
I'm not sure what happened to her, but QA, if you're reading this, thanks for all the hard work. You really did a great job with what meager little you were given, and our team was always the better for having you there.
We began putting out well tested, well built code at a mucher higher rate during these times. We began to catch up on aging facets of the product, and started to remove a lot of our blemishes. Finally, we felt as though we had a solid shot. As disruptive as Pappys arrival was, a lot of change for the better was also taking place. Meetings happened every Monday morning, where we'd all talk about what we did in the prior week, and what we were going to do this week. For a company with so few people, most of whom had no idea what was going on outside of their small realm, this was like a complete rebirth. A rebirth, and a painful attempt at flight.
In addition to QA, there came 3 hot shot young Interns who were hired to revitalize us with cheap labor, and the infectious can-do attitude of youth (relatively speaking of course). I’ll refer to them by what I envisioned their job description to be.
Twitter was a young girl from eastern Europe who spoke at least 6 languages and had lived all around the world. Naturally, her job was to do things with Twitter and Facebook for our corporate presence. She was responsible for helping us get go-nowhere European accounts that would have never purchased our up sells in a million years (The model at the time was Up-Selling. This would be changing drastically in these months, as we frantically tried to do whatever we could to get new sales going).
Then there was Stepson. He was the CEOs Stepson, a sharp guy, and had a realm of responsibility known as “Little a’ this, little a’ that”. Talked to clients, learned a bit of HTML and Javascript, you name it, he could handle it with a general level of adequatulence (RIP Phil Hartman).
Finally, we had NoIdea. He was also a sharp guy, and he was a math major to boot, which means he was great with Excel and putting together numbers. I have no fucking idea what his job was. I don’t think he even knew what his main role was supposed to be, but hey - we’re a startup! (At this point, the company was in its 2nd or 3rd incarnation, depending on who you asked, and had officially been around for over 5 years, but who's counting?).
So it went on like this for a few months. We’d have our Monday meetings, Pappy would go over his latest business plan, the interns would grasp at giving reports about what they were supposed to be doing, and we developers just talk about what fixes we made, what new features are underway, what we want to get done this week, and then open it up to suggestions. For a while, it worked pretty well. We weren’t selling like we wanted to, but we never were. The team, however, was working together well, and getting things done. It was actually a great time for us.
Maybe... Just maybe... We’d turn this thing around.